Ecommerce

How a Berlin-based petcare brand funded its way to 200k customers

Mareile, Co-founder

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founder

About Vetevo

Berlin-based DTC petcare brand
Founded in 2018
vetevo.de

Mareile started Vetevo with co-founder Felix after finding it difficult to get quick access to vet care products for her pets.

Vetevo believe that it should be simple for everyone to provide their pet with everything they need to lead a happy and healthy life.

brand-value
brand-lifestyle
"The Uncapped team were super transparent about our options. That was really important to us."

Mareile, Co-founder

Challenge

Find a flexible way to grow

Mareile was planning to take out a bank loan to fund the advertising and influencer campaigns she needed to launch to grow her business. But none of the banks she spoke to were flexible enough to approve funding in time to invest in campaigns to accelerate Vetevo’s fast-paced growth.


Solution

Uncapped funding for marketing campaigns

Mareile and team first received an Uncapped advance of €210,000, which they invested into high-value performance marketing and influencer campaigns.

Since then, Vetevo have returned for another €265,000 to maintain healthy cashflow as they continued to invest in scaling their business. Now they have 200,000 customers, and growing!

Vetevo

in numbers

2

Investments

Marketing

Use of funds

200k

Customers

€465k

Funded

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